The employer brand escape game to discover the different business environments of the Saint-Gobain group
Abstract of Brain
Saint-Gobain’s artificial intelligence needs you!
In this digital escape game, while visiting the Saint-Gobain Research & Development centre, you find yourself locked in an area forbidden to the public and strike up a conversation with an Artificial Intelligence that appears to be faulty.
The only way out is to help it restore its functions. To succeed, you will have to solve a series of challenges scattered throughout the different decors.
Will you manage to fix Saint-Gobain’s AI before it’s too late?
Highlights
- Full Immersion in the innovative decors draped in the brand colours.of Saint-Gobain
- Three business environments to discover: a sales point, a 4.0 plant and a Research & Development laboratory
- Challenging puzzles requiring the player’s full attention, as every detail counts
- A fun way of discovering the employer brand and its business environments
Learning objectives
Rewarded with the TopCom Gold Grand Prix Corporate Business Trophy in the Digital Gaming section in 2021 and the Marketing Gaming & eSport Gold Award in the Serious Game category in 2022, Brain is a digital escape game, with several objectives, created by the Saint-Gobain group.
Thanks to an appealing scenario and futuristic settings, this serious promotional game plunges us into the group’s business world and features multiple innovations of its own. It engages the player in a quest which will enable him/her to discover in a fun way the history of the group, its values and its commitments. Through a thrilling journey, the serious game invites the player to face the different challenges that punctuate the adventure by using the information gathered throughout the game. Driven by the experience, the player is in the perfect position to assimilate the messages conveyed.
Designed for the long haul, this multilingual escape game, translated into 6 languages and which aims to be both educational and fun, is a powerful communication tool to promote Saint-Gobain’s employer brand. By attracting and informing young talents from all over the world, its final objective is to highlight the group’s DNA and improve its recruitment processes.
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